Aspiring real estate moguls can test their business savvy by building a commercially viable shopping center and then supervising its management and growth. Mall Tycoon 3 offers players more than 40 stores to create their dream mall, from restaurants to multiplexes, before they are put to the test by throngs of 3D shoppers. The main game includes a series of progressively challenging scenarios, over 20 in total, which players must complete within the time allotted. New shops are unlocked after expanding the mall, and like other games in the sales-oriented series, profits can be spent on advertising, upgrades like bigger parking lots or escalators, and improving staff through training.
The end-result is to keep existing customers happy while attracting as many new ones as possible. Once the scenarios are complete, players can create a mall without any restrictions in the sandbox mode. Much in the way that reality shows like Survivor and The Apprentice feel like the direct descendent of the classic game show - stuff like Wheel of Fortune, The Price is Right, and The Newlywed Game, Tycoon games feel like they evolved from the classic simulation games like Sim City and Civilization.
This analogy also works because both both reality shows and Tycoon games absolutely exploded when the first one proved to be a hit that being, if my memory serves me, Roller Coaster Tycoon - a brilliant game at the time, and Survivor, on the other hand. The PC game market became flooded with all kinds of tycoon games just like every channel on television seemed to have a reality show or several.
The differences kind of end here, because while both have somewhat died down over the years, several other reality shows did go on to be quite successful. This is not really the case with Tycoon games. In fact, I'm not even sure Roller Coaster Tycoon garnered continued success. After several expansions, a sequel that reeked of rehash, and finally a 3D sequel in Roller Coaster Tycoon 3, I don't know that too many people were still interested in the series.
There's literally something for everyone. And this stuff doesn't slow down because it's perfect for the very casual gamers that like a slow pace in their games. Mall Tycoon has managed to make it to a third installment, and in all honesty, it isn't a horrible game. That's not to say it's great or even exemplary in the genre - far from it. Everything here has been done before, and it doesn't really offer an intuitive interface, or a compelling reason to build the best malls, or even the satisfaction of happy customers when most of them seem quite indifferent to the whole affair.
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